Eye Capture is the next generation of technology that enables print to be interactive, and the only image recognition-based solution that's been designed from the bottom up for the print publisher. This means that the readers' focus is still on the printed page, yet you can now deliver rich, interactive content that can be quickly viewed through a mobile browser, including video, related articles, and shop-to-buy opportunities, all from just one capture of a page.
The technology landscape has changed rapidly with the introduction of wireless smartphones and tablets, allowing easy access to internet content. Each of these devices have their own unique strengths, and we believe platforms that deliver your content to readers while also delivering a great reader experience, have an important place in publishing today. The internet, smartphones, tablets, and print are all are part of an overall, integrated media mix.
The challenge for print has always been how to overcome their inherent static nature and be able to enrich the reader experience with the same type of interactive content that can only be found though apps on tablets or smartphones. QR codes have been a good attempt at bridging this gap, but these programs have problems from a reader's, advertiser's, and publisher's point of view.
At our core is content discovery, social, and a great reader experience. We are very excited to be the catalyst for a ground-breaking innovation in the print publishing business. As readers engage more and more by capturing pages all through your publication, visiting specific websites such as ecommerce pages, videos, Facebook pages, twitter feeds, and your own websites, you will see reader engagement in a way that you've never been able to see before.
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